The radio always plays the same songs

If you’ve ever listened to a popular radio station for an extended period of time you’ll know that the same songs are played over and over again.

A lot of people don’t like that.

So that’s why streaming sites such as Spotify have become some popular. Because people want to be able to choose what they listen to, and find an easier way to discover new songs that they’ll like.

It’s the same with TV and Netflix.

We want choice, choice, choice and more choice.

Long gone are the days when the TV listings would decide your night’s entertainment.

But, with choice comes indecision.

It’s the same with dating apps.

A huge chunk of the population swipe through face after face, almost desensitising themselves to the actual people that lie beyond the profile photo and blurb.

When it comes to our lives as a whole now – how is having so much choice affecting our way of thinking?

Relationships, jobs, studies – are we as determined to fight for them when they aren’t going right?

Or, does such a world of opportunities make us not want to try as hard because we live safe in the knowledge that ‘there’s always something else out there’?

Do faraway Instagram images steal us away from anything remotely challenging by convincing us to try and find another version of paradise?

It’s definitely not all bad, of course, but I don’t think it’s all good either.

 

Netflix and Chill

In a business world of bottom lines, fees, fines, negotiations and contracts it’s easy to be…well…for lack of a better word, boring.

If it’s a serious matter that you’re dealing with, there’s no room for humour – right?

Well, actually I think that’s wrong.

Why do we have to sound like clerks and solicitors all the time?

Why no de-formalise things from time to time and have a bit of fun?

Now, I’m not saying that you should go to your next board meeting in a clown suit, but in a busy and noisy world…perhaps sounding a bit ‘fun’ and a bit ‘humorous’ might actually be a good way to stand out?

Take Netflix for example.

A big brand who are in the middle of battling a very competitive market. They were one of the forerunners when it came to ‘on demand’ programming and as other competitors rise they’re doing all they can to stand head and shoulders above them.

One of their big pushes at the moment is their own shows. One of them being ‘Stranger Things’ – a show that I’ve never watched, but hear a lot about thanks to social media.

Anyway, without asking Netflix’s permission, a pop-up bar in Chicago opened up and named themselves after one of the fictional worlds in Stranger Things.

Which is copyright infringement.

Netflix’s lawyers were informed and, instead of sending a threatening letter, they sent out this genius response:

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(Credit: https://www.inc.com/)

I think Netflix got it right here. They knew that they were dealing with fans of their brand, and dealt with it accordingly.

Read the full article here.

Ashley Brown 2017