Shampoo to you and I…

I washed my hair this morning… (don’t worry this is going somewhere, this isn’t the pinnacle of oversharing on WordPress)

… I lathered, rinsed and repeated. Which is what we all do, right?

But the word ‘repeat’ was actually just added to the back of a bottle by an advertising executive, so that we’d all get through shampoo quicker.

Yet still, no matter how aware I am of this, I do it every time. Because it just feels right, and it’s been ingrained in my head since I was a nipper.

That one word ‘repeat’ massively increased shampoo sales, and still continues to.

The power of words in advertising, ladies & gents.

This is the problem with werewolves…

Werewolves are scary.

If you had one after you, you’d certainly be worried.

They’re big, strong, fast and have really sharp teeth.

They also have the ability to hide in plain sight as they can shift from human form to werewolf form in a matter of seconds.

To make things even worse, in some werewolf tales the werewolf doesn’t even realise they’re a werewolf.

They just wake up naked in a bush and think they’ve had too many beers the night before, when really they’ve been on a path of a destruction…
(I’m sure no one can relate to that).

Yet, no matter how deadly a foe they may be, there’s a way to kill them.

All you need is a gun and a silver bullet.

It’s the same with vampires, they’re nearly indestructible… until you swing a stake or a clove of garlic at them.

Problem solved.

But, when it comes to our problems in daily life, there’s not always a quick fix like a stake or a silver bullet.

Yet that’s all we look for…

A quick way to get rich…

A quick way to get a six pack…

A quick way to gain a qualification…

Sadly these quick fixes (when they work) are usually temporary solutions…

So, I guess it’s time for us to look past the quick fixes for real, life-time fixes to some of our problems.

Often there are four or five ways to solve something, but if you lose yourself in looking for that one ‘silver bullet’ you’re likely to miss them.

P.S. for the record my favourite werewolf film is called ‘The Howling‘ – an eighties classic, enjoy!

Ashley Brown

Dripping Taps

I woke up.

For a few seconds there was silence as the world slowly came into focus. And then came the familiar sound of cars outside – an almost relaxing drone that gave me the security that the world was still turning.

Then another noise.

A tap. Tap. Tap. Tap. Tap. Tap.

A dripping tap, coming somewhere in the apartment.

I pulled the covers up and over my face. I didn’t have to be up for another 30 minutes. Perhaps I could drown it out.

But, sadly, once you’re aware of something so annoying it just gets worse. You start to predict it before it sounds again, anxiety curling you up as you wait for that next… TAP.

So I hauled myself out of bed, made myself somewhat decent, and padded down the hallway to the kitchen.

I turned both taps on and off. But the drip continued.

So for the next ten minutes I fought and fought with the cold tap. But the drip continued.

I don’t know why, but I’d just assumed that it was the cold tap.

And I became blinkered.

But, of course, as it turned out… the problem was with the hot tap.

Yet I’d become so convinced that the cold tap was the issue that my brain had seized up, refusing to believe anything else.

I think it’s important not to be like that when solving a problem.

You can get so focused on one particular solution that you miss the obvious.

by Ashley Brown

How different would you life be if you didn’t know how old you were?

It was my birthday on Tuesday –  some of you didn’t wish me happy birthday, but that’s okay I’m over it now! 🎈

Getting older is funny isn’t it? I remember being 16 and meeting someone who was 28 and thinking, wow you must be so mature and together.

Now I’m that age. I assumed there’d be some kind of change, some kind of process where you just morph into a mature adult – like in ‘The Sims.’

But that doesn’t happen. You just have to adapt and make out like you’re all there.

The question I’ll leave you with is this… how different would your life be if you didn’t know how old you were?

Winnie the Pooh said it best…

One of the best copywriting quotes I’ve ever heard comes from Winnie the Pooh:

“It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “what about lunch?

I think that’s also true for a lot of marketing content.

P.S Eeyore was always my favourite character in the stories, here’s a quote from him that still cracks me up to this day:

“Oh, Eeyore, you are wet!” said Piglet, feeling him.
Eeyore shook himself, and asked somebody to explain to Piglet what happened when you had been inside a river for quite a long time.”

(From the works of A.A. Milne).

“Happy Death Day”

A macabre title for a blog post, I’ll admit – but, don’t worry, it’s a happy story.

It also kind of reinforces the point I’ll make here – you may have had a lot of preconceptions of this from the title, but it’s different from what you think…

In my last post I spoke about how disappointment can strike at any time. Such as walking through London only to find a massive statue of Jeff Goldblum isn’t there…

… but here I’m talking about the other kind of surprise. The good one.

So let me set the scene. It’s a Tuesday night. It’s too hot to sleep. I’m alone in my room with the sounds of London drifting through the cracked window. A candle flickers atop of a cabinet in the corner and I’m scrolling through Now TV to find something to watch.

Does anyone else find that, while these streaming services give us a plethora of choices, they also make us incredibly indecisive?

At least back in the day when TV schedules reigned supreme it took away hours of fruitless flicking and soulless scrolling.

I narrowed my choices down to some of the shorter films and found one that ran for an hour and a half. The title was ‘Happy Death Day’ – which, in my humble opinion, is a terrible title.

I was about to flick past it when something about the synopsis caught my eye. Apparently it was like Groundhog Dog meets Friday the 13th.

Now, Groundhog Day is a great movie… but I’m no slasher film fan. Yet still, against my better judgement I gave it a go.

The opening titles rolled and… within seconds I was hooked!

Against all the odds it was good. and deserves its 7/10 rating on IMDB.

happy-death-day-3.png
(Look out for a great lead performance by Jessica Rothe, who you may recognise from La La Land)

Who knew, though?

Everything about it made me want to skip it, but curiosity got the better of me and I’m glad it did. That age old saying ‘you can’t judge a book by its cover’ held true.

Although, I do think they need to reconsider that title – I recommended it to a friend and when I mentioned the title his first comment was; ‘sounds grim’.

How would I market it?

Maybe Groundhog Dog meets Alfred Hitchcock.

It takes away the stigma we have around slasher films, yet also hints that viewers will be in for some killer scenes.

Check it out!

by Ashley Brown

featured photo: looper.com

other image: Business Insider