Ever find a website that you just can’t stop reading through?
Yeah, me too.
I bought a book recently called Predatory Thinking, written by copywriter and creative director, Dave Trott.
I happened to stumble across his blog shortly afterwards, and I suggest you have a look.
A great example of how to fit creativity and information into a succinct post. Below I’ve decided to quote Trott’s description of what a story should entail:
“EVEN A NON-STORY IS A STORY
What are the universal structural elements of all stories?
1) Hook.
2) Build.
3) Payoff.
This is the shape any story must take.
1) A beginning that grabs the listener.
2) A middle that escalates in tension, suspense, stakes, and excitement.
3) An ending that brings it all home with a bang.
That’s a novel, that’s a play, that’s a movie, that’s a joke, that’s a seduction, that’s a military campaign.
It’s also your TED talk, your sales pitch, your Master’s thesis, and the 890-page true saga of your great-great-grandmother’s life.”
(source: http://davetrott.co.uk/2016/07/storytelling-v-verbosity/)
If you’re interested in Dave’s books you can find them below:
whyididntwritetoday.com 