What can you learn from the humble magpie?

When I was a kid, I couldn’t just read books and comics. I had to try create my own.

A slideshow of creativity was already brimming in my head that I had to find an outlet for.

It hasn’t stopped since and I hope it never does.

If I hadn’t have started creating, I genuinely reckon my head may have exploded.

Or I’d have had migraines, at the very least.

So, I did what anyone tends to do when they don’t have much of a foothold into what they want.

I read a lot of theory.

You’d be surprised how many ‘learn how to write fiction’ books that there are for kids. Millions.

Out of all of them, though, there was a quote from this book that stood out to me:


(Write your own chillers by Pie Corbett).

I’ll paraphrase the quote, as the years have eroded my memory:

“A good writer should be like a magpie”.

Simple, isn’t it?

So, when a magpie builds its nest it takes little pieces of things it likes (normally gold/silver) and puts them there.

Meaning that it has a little treasure chest of good stuff to come back to.

We read things all the time in life. Whether it be from books, newspapers, blogs or those random articles that float across our timelines and newsfeeds.

While some of them are just schlock – some can be inspiring, or at the very least interesting.

You should make a note of these things.

In a notepad if you’re old school, or on Google Keep if you’ve embraced the 21st century.

I do it all the time. Everything from sales copy to film reviews.

While you shouldn’t jack another writer’s words and use it in your work, you can use it to inspire you.

When Picasso first started up his gig as an artist he used to borrow, re-imagine & copy little bits from everyone around him.


It was through doing this that he worked out what he was good at, and what he wasn’t.

This led to him finding his own style and niche in the market. He did alright, didn’t he?

Newspapers are great for magpies. Great stories often start after the writer’s interest has been piqued by an article in their local chip wrapper.

Moral of the story is – have your own moodboard of quotes and things that inspire you and use them as fodder for your own creativity.

If the above interested you, then this might too.

Judging books by their covers?

I liked this TED talk, so I thought you might want to see it.

The guy’s called Chipp Kidd and he designs book front covers for a living.

How’s about that for a profession?

I wonder how many times he’s heard the old ‘can’t judge a book by its cover’ line?

Anyway, while I mostly talk about writing I like to learn about design too. And, this raises some interesting points about first impressions.

P.S TED stays for technology, entertainment and design. Who knew it?!

The difference between failing things and nailing things…

At University one of my favourite things to do was to play football.

The big characters, the big moments and the crusty football socks.

It was great.

Most of the time we played on the University astro-turf pitches.

Now you’d think, as students, they might let us use them for free?

Well, that wasn’t the case.

So, every few days we’d have the problem of coughing up enough cash to book it. Which, for penniless students, was a stumbling block.

(back in the day, 2nd in from the left in case you care).

Sure, everyone could scrape a few quid out of their sofas (along with old pizza) on the day – BUT someone had to actually supply the money up front and book it.

No one really wanted to do that. Our group chats on Whatsapp and Facebook would be full of “who wants to book today?” or “whose turn is it now? I did it last week”.

70% of the time no one would jump at the chance. So we’d either have to really coerce one of the richer kids (or rather one of the guys who could manage their student loan),  or we just wouldn’t play.

You know what the problem was back then? No one was accountable. It was no one’s specific duty to book, so everyone looked to someone else to step up.

We should have had a rota, or at least a plan…but it was just left up to being ‘somebody else’s job’.

It’s amazing how often I see this with real working adults, particularly those who are working on collaborative projects or trying to create things.

If you don’t assign ownership to someone, or make it their responsibility – there’s a high chance that it won’t get done!

Think of it from a sporting point of view. Imagine going out to play a team game and not giving anyone a position.

Sure, you may adapt after a while…but I don’t think you’d win much.

As much as I’m all for free-flow and creativity – structure is structure for a reason. So, next time you’re working on something make sure everyone knows their roles and responsibilities.

The dead project graveyard is massive, and I wonder how many of those projects died due to a lack of structure?

I’ll leave you with this little saying – the more creative things I get involved with, the more relevant it becomes:

This is a story about four people named Everybody, Somebody, 

Anybody, and Nobody.  There was an important job to be done and 

Everybody was asked to do it.  Everybody was sure Somebody would 

do it.  Anybody could have done it, but Nobody did it.  Somebody 

got angry about that, because it was Everybody's job.  Everybody 

thought Anybody could do it but Nobody realized that Everybody 

wouldn't do it.  It ended up that Everybody blamed Somebody when 

Nobody did what Anybody could have done.


Do you know what the scariest thing about writing is?

…it’s not the fact that only a small % of us will ever actually make it as professional writers.

…it’s not even the fact that the Twilight series was published.


The scariest thing about writing is that every sentence that you write for an audience is a battle in its own right.

Because every sentence that you write is fighting for your audience’s attention, to get them to read the next one.

As you well know, we live in a time of constant distraction. The humble writer has to compete with Tinder alerts, PPI sales calls and Call of Duty deathmatches.

Never has the written word faced such a challenge. How many people do you know who genuinely find it easy to read long articles, or finish books these days?

This is especially applicable if you’re writing content for marketing. In ‘feeds’ full of other shareable content every word you write is a warrior of its own, fighting to slay the other posts around it so it can reel the ‘scroller’ in.

If you’re writing a book or a story, I guess you have a little more leeway – as your readership will have (most likely!) paid for what you’ve done.

And, when you’ve paid money for something, you want to give it the chance to prove that it was worth your money. I mean, no one wants to look like they make bad financial decisions do they?

Heaven forbid.

But, even then, too many pedestrian sentences and too little flair will soon turn your fans away.

So, there’s the thought for today. Every sentence that you write should promote the fact that it’s worth the reader’s while to read on.

You’re only as good as your last sentence.

Learn about your idols.

A different type of creativity to what I usually talk to you about. But, creativity all the same.

Growing up as an Arsenal fan in the late 1990s there was no player who I admired more than Dennis Bergkamp.

Whether it was dribbling the ball past players, scoring incredible goals or pulling out match-winning bits of skill, Bergkamp had it all.

By that age I was sure I’d never be a professional footballer (I was right), but I remember remarking to myself that I hoped to be as good at whatever I do as he was at football.

I’m still trying.

But it pays to have heroes, and it’s worth reminding yourself that you can spread those who inspire you far and wide.

They don’t all have to be writers or artists, or whatever field it is that you do.

Inspiration is a rare thing to find – learn about your idols when you can. I recently ordered the most relevant book on Bergkamp to find out more about what made the legend.

How can you make time to do all the things you want to do?

Have you ever had so many things to do on your day off that you just didn’t know where to start?

…and, how often have you not got as much done as you’d like?

Can you relate to this quick clip from Channel 4’s ‘Peep Show’?

I know I do – particularly when it comes to writing. For those of us who aren’t yet making it as full-time writers we need to snatch time whenever we can to pursue it.

It’s also the same if you’re trying to become a sportsperson, a designer, a singer…etc.

But, when little problems and constant life admin get in the way, it’s hard isn’t it?

I guess that’s one of the reasons why ‘time management’ is such a buzzword, and has been for a long time now.

But…let me blow your illusion of time management out of the window by delivering the following news:

There’s no such thing as time management.

It’s all about how you manage yourself around time.

Because, let’s face it, there are no plans to extend the day any time soon so the playing field is going to stay the same.

You can use this to your advantage. After all, when you know what’s going to happen it’s easier to plan around it or for it.

Here are a few things that will help you maximise your creative potential:


When I first started full-time work I worked out the exact time that it took me to wake-up, shower, dry-off, get dressed, eat breakfast and start my morning commute.

On the off-chance that you care, all of the above took me thirty-five minutes.

My bus left at 7.45. So, allowing time to get to the stop, I’d wake up at 7.

It worked well, but the slightest complication could slow me down.

It also meant that I had no time in the morning to do anything apart from get ready.

So…I set my alarm for 6.00. And kept doing it. After the initial ‘gah, this is early’ it soon became a habit. I found that I was less rushed in the mornings, got into work feeling more awake…and, most importantly, I found I had an extra 40 minutes to write.

Try it.

There’s this great book you should read. It’s by a successful guy called Greg McKeown and it’s called ‘Essentialism: The Discipline of Less‘.

Like Mark, the character in the Peepshow video at the start of this article, when we do have spare time it can almost be over-whelming as we have so many things we want to do. And, let’s face it, the more things you spread yourself over the less of an impact you tend to have.

So, take a look at what’s truly essential to your day. If you’ve got a day off, would you rather look back at something you’ve created or would you rather reflect on the endless games of FIFA you played?

Here’s a cool technique you can use to maximise your creativity in a short amount of time.


Not so long ago, I had a day off and I had several writing projects that I wanted to do. I’d also recently bought an XBOX One game that I wanted to play.

So, once I got up and got sorted I thought I’d invest an hour into the game. An hour became another hour, which became half the day. By the time I’d stopped it was mid-afternoon and nearly all that writing time had slipped away. I was annoyed at myself.

So, here’s what I do now. I still do things such as watch shows and play games to unwind or procrastinate, but I set myself a limit. After half an hour of procrastinating, my alarm goes off and I move onto the next thing.

It’s so simple I know, but it works. You just need to remember that the alarm is sacred, and that the ‘just one more…’ mental argument needs to be overridden.

So, there we go – just a few things I practice myself when I need to make time to write. I often use them to make time to do this blog.

There’s plenty of reading available on time management – so it’s worth a Google. Plus, the Essentialism book is a must-read.

A year or so ago I did a Dale Carnegie course on ‘Time Management’ – if you have the resources I recommend checking their courses out.

I do realise that my advice is all really obvious and there’s no amazing, super life-changing fix. But, as I always say, sometimes someone needs to point out the obvious as it can often be ignored for being too obvious.

It’s the same with weight loss really, for example – making small life changes will lead to success in the long-term.



You need the CLICK.

I feel I should start off with a disclaimer – this isn’t about the really mediocre Adam Sandler film from a few years back.

Ha, what’s that you say…?

Which mediocre Adam Sandler film?!

You joker, you!

I mean the one that’s actually called ‘Click‘, of course.

This is what I mean by ‘the click’…

When I was at first school, circa mid-late 90s, there was a kid I used to sit near who never really said anything.
Looking back now, I guess he was super-shy.
If you posed him with a question, he’d simply write his answer on his notepad and show it to you.

Whenever I tried to ask him anything, all he seemed to do was draw a picture of a stick man.

This confused me.

I wanted to borrow a rubber once. He scrawled something down, and tilted his notepad to show me.

It was a picture of a stick man.


In the end I went with the cavalier attitude of helping myself to the rubber. He never told me off, so I assumed all was fine.

One day, not long after he’d drawn one of his stick men, his notepad fell onto the floor and I picked it up.

As I handed it to him I saw that the word ‘OK’ was written on it. For a minute I was perplexed – how had a drawing of a stick man turned into the word OK?


I was always looking at his notepad sideways on!

He was writing the word ‘OK’!

It was just that, due to the way he wrote it and the angle I viewed it from (kinda sideways on), it looked like a stick man!

That was it. That was the ‘click’ moment. Something clicked for me that I’d been trying to understand for ages. Boy, did my eight year old self feel a fool for not working it out sooner.

I feel that we should translate this to writing. When you’re putting together text for an audience to read, it needs to flow. Nothing turns a reader off more than when they snag on a word or a sentence.

I have no authority on the subject…but I reckon that, if a reader snags more than three/four times while reading something, they’ll give up unless it’s important.

Before you post or share anything, you need to make sure it clicks. You need to review what you’ve written and keep on editing until it flows.

Edit it until it reads so smoothly that it feels as if the reader doesn’t even need to concentrate to read it.

Because you want everyone to read your content. You don’t want 70% to think you mean ‘OK’, and the other 30% to think you mean ‘stick man’.

As they say, writing is re-writing. If it doesn’t click, it doesn’t read well.

Next time you’re in front of that Word document, keep going until you CLICK.

Great storytelling starts in the street.

I studied journalism at university. It was interesting.

After four years I graduated with a broken ankle, upper second class honours and a handful of social skills.

While there I went to a talk by the journalist and documentary maker, John Pilger.
(check out his site or his books if you’ve not heard of him before)

He said a lot of great stuff.
But, this was the line that has always stuck with me:

“Great journalism starts in the street”.

He’s right, you know.

But let me edit that quote to something more relevant to us:

“Great storytelling starts in the street”.

After all, writing is storytelling.

Writing your C.V? You’re telling the story of your career.
Writing an advert, or copy for a site? You’re telling the story of your product.
Writing a speech? You’re telling the story of why others should think a certain way, or do a certain thing.

It’s all kinda obvious really, isn’t it? But, sometimes I think someone needs to point out the obvious, because it’s so easy to discard or forget.

I guess that someone is me.

Next time you’re out take in your surroundings. Listen to the people around you.

Soak everything up and look for inspiration.

9 times out of 10 you’ll find that the audience you’re writing for will be made up of normal, everyday people.

Where will you find them? In the street, of course.

The more in touch you are with what every day people do and how they react, the easier it’ll be able to change your style to one they’ll connect with.

I once had to write an article about coffee tables.
I know nothing about them.
So, I spent an hour in House of Fraser – hovering around the furniture section, listening to families as they discussed their purchases.

I learnt the things people look for, and the things that put them off.

Do I need to get a life? Probably.

Did I learn a lot? Yes.

So there you have it, you can be inspired and you can learn from the world around you.

Great ideas start in the street.