Here’s a fact for you….
“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”
(Courtesy of Copyblogger)
It’s interesting, isn’t it?
And, almost sad in a way – because I know that many writers put so much effort into their actual content.
Headlines can be frustrating too. After all, they’re always limited and you can only get across a fraction of what you want to say.
So, I guess that’s the trick.
Finding that biting point – the right amount of information, to go along with the right amount of ‘readme’ promiscuity.
Find a hook, reel them in and then concentrate on engaging the few people who actually continue reading.
And remember, once you’ve got that headline out of the way – ever other line that you write is in itself an argument to get your reader to read the next line.
And the next. And the next. And the next.
Make every word count!