Somewhere along the Pacific north-west coast of North America lives a whale who has been given the name ’52 Hertz’ by the scientists who’ve been studying him for the last few years.

Whales, like many of us, spend their days looking for love. They market themselves to appeal to their perfect partner.

While we use Tinder and Grindr, they use a more traditional method. That of the mating call.

To attract a mate a whale will sing out in its distinctive tenor and then wait to see what happens.

Regular blue and fin whales sing at about 15 to 20 Hertz – whereas our friend, 52 Hertz, signs at a frequency of…52 Hertz.

This has made him something of a celebrity in the scientific world.

It’s a sad story though, due to his unusual voice, he hasn’t been able to attract anyone.

In a sea full of voices, his is too distinctive – it’s too out there and, as a result of this, no one can connect with it.

As storytellers and marketers we should keep the unfortunate ‘Hertz 52’ in our minds.

Because, while it’s good to be different, you should also make sure that you’re not too different.

Your audience needs to be able to resonate with you to a certain degree…or else you can’t hope to have a connection with them.

The sad thing for ‘Hertz 52’ is that he doesn’t seem to be able to change his unusual voice…but you can change yours. You can adapt your words and writing style for your audience – remember that!

It worked out for Bridge Jones in the end…so I’m sure that, one day, ‘Hertz 52’ will find his significant other.

(Photo credit: National Geographic)