I’m not keen on re-marketing things.
I’m not one for revamps.
The new Mad Max movie sucked in my opinion, and told me just how right I was to keep away from it.
But today I picked up my copy of “Ogilvy on Advertising in the Digital Age”.
It’s a revamp of one of my favourite books.
I’m not 100% sure how I feel about it…but as the first book was such a classic, I have high hopes.
Book review to follow…