I washed my hair this morning… (don’t worry this is going somewhere, this isn’t the pinnacle of oversharing on WordPress)
… I lathered, rinsed and repeated. Which is what we all do, right?
But the word ‘repeat’ was actually just added to the back of a bottle by an advertising executive, so that we’d all get through shampoo quicker.
Yet still, no matter how aware I am of this, I do it every time. Because it just feels right, and it’s been ingrained in my head since I was a nipper.
That one word ‘repeat’ massively increased shampoo sales, and still continues to.
The power of words in advertising, ladies & gents.
One of the best copywriting quotes I’ve ever heard comes from Winnie the Pooh:
“It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “what about lunch?”
I think that’s also true for a lot of marketing content.
P.S Eeyore was always my favourite character in the stories, here’s a quote from him that still cracks me up to this day:
“Oh, Eeyore, you are wet!” said Piglet, feeling him.
Eeyore shook himself, and asked somebody to explain to Piglet what happened when you had been inside a river for quite a long time.”
(From the works of A.A. Milne).
Unless you’ve been living under a rock on the farthest corner of Venus, you’ve probably heard about GDPR.
And, like me, your inbox has no doubt been flooded by companies you’ve forgotten about – asking you to remember them and let them into your life.
It’s perhaps the one time that everyone in marketing is sending the same email!
What it does provide though, is a good chance to see just how creative your favourite brands can be when tackling the same thing.
I know there are some subject lines I’ve seen that have stuck out in the battlefield of my inbox!
If we can apply creativity here, we can well and truly apply it anywhere…
Sales & advertising doesn’t always have to be big budget, and it definitely doesn’t always have to be complicated.
Check out this video, from the Dollar Shave Club – within 3 months it got 4.75 million views and it also managed to get 12,000 people to sign up within 48 hours!
After a busy day of work I arrived at my nearest tube station. As I walked towards the escalator I was hit by the following:
And then, a few seconds later I saw:
(excuse photo quality)
Then next it was:
Thoughts danced around my head as to what it could be.
Was this some kind of media campaign?
Or, perhaps some conspiracy theorist had raised enough cash to buy tube adverts?
Whatever it was, these ads were so compelling because they felt like they could be real.
In fact, they feel like they are going to be real soon, if not already.
I noticed a lot of my fellow travellers were paying attention too.
Eventually I reached the escalator and saw that they were part of a campaign for the TV series ‘Black Mirror’.
Which, of course, makes complete sense in hindsight.
Now that’s good advertising.
Yesterday I spoke about injecting a bit of humour into the drier parts of business.
But one part of business that can easily be fun and witty is advertising.
I often see this advert on my walk home and every time it’s caught my attention…not just because it’s huge:
(excuse my terrible photography, the post with the camera is covering a wink emoji)
I’m not keen on re-marketing things.
I’m not one for revamps.
The new Mad Max movie sucked in my opinion, and told me just how right I was to keep away from it.
But today I picked up my copy of “Ogilvy on Advertising in the Digital Age”.
It’s a revamp of one of my favourite books.
I’m not 100% sure how I feel about it…but as the first book was such a classic, I have high hopes.
Book review to follow…