After a busy day of work I arrived at my nearest tube station. As I walked towards the escalator I was hit by the following:

And then, a few seconds later I saw:

(excuse photo quality)

Then next it was:

Thoughts danced around my head as to what it could be.

Was this some kind of media campaign?

Or, perhaps some conspiracy theorist had raised enough cash to buy tube adverts?

Whatever it was, these ads were so compelling because they felt like they could be real.

In fact, they feel like they are going to be real soon, if not already.

I noticed a lot of my fellow travellers were paying attention too.

Eventually I reached the escalator and saw that they were part of a campaign for the TV series ‘Black Mirror’.

Which, of course, makes complete sense in hindsight.

Now that’s good advertising.