I washed my hair this morning… (don’t worry this is going somewhere, this isn’t the pinnacle of oversharing on WordPress)

… I lathered, rinsed and repeated. Which is what we all do, right?

But the word ‘repeat’ was actually just added to the back of a bottle by an advertising executive, so that we’d all get through shampoo quicker.

Yet still, no matter how aware I am of this, I do it every time. Because it just feels right, and it’s been ingrained in my head since I was a nipper.

That one word ‘repeat’ massively increased shampoo sales, and still continues to.

The power of words in advertising, ladies & gents.