Unless you’ve been living under a rock on the farthest corner of Venus, you’ve probably heard about GDPR.

And, like me, your inbox has no doubt been flooded by companies you’ve forgotten about – asking you to remember them and let them into your life.

It’s perhaps the one time that everyone in marketing is sending the same email!

What it does provide though, is a good chance to see just how creative your favourite brands can be when tackling the same thing.

I know there are some subject lines I’ve seen that have stuck out in the battlefield of my inbox!

If we can apply creativity here, we can well and truly apply it anywhere…