It was Steve Jobs who said it.

You’ve probably seen it plastered over the internet many times.

But, no matter how often it’s shared – it doesn’t make it any less real.

Here it is, just to refresh your memory:

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while”.

And, it’s true. That’s what creativity is.

Whether it’s taking a turn of phrase and fitting it to a product you want to sell, or matching half a sentence to another half a sentence to get your point across – it’s all about connecting things.

It comes easy to some of us and not so easy to others.

There’s no quick antidote for writer’s block (not even a bottle of wine) and there’s no super easy way to force creativity while in a dry patch.

And, in this world where we all want quick hacks, this is a quote worth remembering.

Sure, it’s cool to look at creativity as some kind of magical world of clouds, pixies and dragons where only a few great minds dare tread…

… but, perhaps the easiest way to solve a creative problem is to simply work out what the two things are that you need to connect and then start finding things that connect them together.

You make just strike it lucky somewhere in the middle.

What do you reckon?

Ashley Brown 2018