In a world where everyone wants a quick hack, is there actually a quick hack for creativity?

It was Steve Jobs who said it.

You’ve probably seen it plastered over the internet many times.

But, no matter how often it’s shared – it doesn’t make it any less real.

Here it is, just to refresh your memory:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while”.

And, it’s true. That’s what creativity is.

Whether it’s taking a turn of phrase and fitting it to a product you want to sell, or matching half a sentence to another half a sentence to get your point across – it’s all about connecting things.

It comes easy to some of us and not so easy to others.

There’s no quick antidote for writer’s block (not even a bottle of wine) and there’s no super easy way to force creativity while in a dry patch.

And, in this world where we all want quick hacks, this is a quote worth remembering.

Sure, it’s cool to look at creativity as some kind of magical world of clouds, pixies and dragons where only a few great minds dare tread…

… but, perhaps the easiest way to solve a creative problem is to simply work out what the two things are that you need to connect and then start finding things that connect them together.

You make just strike it lucky somewhere in the middle.

What do you reckon?

Ashley Brown 2018

Pointless app idea 1: PluggedIn

Do you have loads of money that you don’t want?

Or, perhaps you’re an app developer who just loves working for free?

If so, boy do I have an idea for you!

So, it’s targeted at freelancers and remote workers.

We’ll call it….PLUGGEDIN.

Let’s take a city…say, London, for example. 

We list all of the cafes and coffee houses in London and put them on a map.

Okay, I know what you’re thinking…‘that’s already been done by Google, man’.

But…wait for it…wait for it…here’s the twist.

We create an interior map of each one of those places and detail how many plug sockets they’ve got, and where they’re located.

Just think… no freelancer or remote worker will ever have to sit there, furiously typing away, with one eye trained on their ever draining battery – because they’ll know exactly where to sit.

Perhaps if we’re feeling really flashy we can even get some data for the peak times, so our users know exactly when to get there.

So, you see, your excuse for working can never be that your laptop has run out of juice.

Perhaps we could trundle it out for students too.

…who’s up for it?


Ashley Brown 2017

Creative Jobs

It’s hard to look for anything inspirational without coming across a Steve Jobs quote or story.

Love him, hate him. Love Apple, hate Apple.

The guy knew how to connect creativity with the masses.

I really agree with the quote below. So many times a creative line or idea has come to me, and seemed so obvious to me and yet so unthinkable for everyone else.

Do you get that too?